Entrepreneur, Sports Business Executive & Co-Founder of the Players’ Tribune
Jaymee Messler is an entrepreneur and sports business executive with an extensive background in the sports and media industries.
Most recently, Messler founded co.lab studios, a full-service content and production company at the intersection of sports, entertainment and culture. co.lab provides athletes with best-in-class resources and development tools and pairs them with Hollywood’s finest content creators — from actors, directors, producers and writers — to create premium, authentic stories they are passionate about.
Messler is also the visionary behind The Players' Tribune, the first-of-its-kind content platform that was developed to connect athletes with fans through the power of storytelling. She co-founded The Players’ Tribune with Derek Jeter in 2014, and completely disrupted sports media by focusing on athlete-first storytelling that transcended the field of play. By giving athletes the tools to create truly personal content and tell their stories, The Players’ Tribune reimagined the world of sports and culture through the player’s point of view. The platform continues to break news with announcements and stories, and features a diverse collection of narratives with increasing impact and visibility.
Prior to founding The Players’ Tribune, Messler was the CMO of Excel Sports Management, where she developed an industry-leading benchmark formula for player marketing that included client services, public relations, cause- related programs and community outreach, social media and digital programming, branded content and corporate partnerships. At Excel, she engineered partnerships and oversaw marketing for high-profile NBA and MLB clients including Jeter, Paul Pierce, Blake Griffin, Kevin Love and Clayton Kershaw. Additionally, she took the helm of all branding and corporate communications on behalf of the agency, created Excel’s corporate digital strategy as well as oversaw the digital and social media strategies for the agency’s individual clients.
In 2016, Messler was recognized on Variety’s New York Power of Women Impact List, AdWeek's 30 Most Powerful Women in Sports, AdAdge's Women to Watch and was named a Top Woman in Digital by Cynopsis Media. She received a Media Award by NYU Tisch Institute and the NYU Sports Business Society and was also named a ‘Gamechanger’ by Sports Business Journal in 2015.
Messler holds a B.A. in Journalism from the University of Maryland, College Park and resides in New York City.
Forbes - How The Co-Founder Of The Players' Tribune Wants To Transform Sports Media And Culture
INC - The Players' Tribune Is an Online Juggernaut. She's the Secret Force Behind It